Activations aim to build popularity and give the customers and the general public an experience that will make them feel a real personal connection to the Brand. In our Education PR practice we took Cavendish University Uganda experience to the public. Publics Africa Communication held market activations in areas with high foot fall, selected Secondary schools, to allow enquiries to move beyond the phone calls & online in order to meet & engage with potential enrolling students and actually create face-to-face interactions with target audience.